Communications strategy for leaders ready to own their story.

Approach

The full picture, from first call to final coverage

Whether the moment calls for media relations, public relations, crisis communications, or long-range strategy, the work starts the same way: finding the story that is true, defensible, and worth telling. From there we build the evidence, prepare the voices, place the message where it will be heard, and measure what moved — judged the way a newsroom would judge it, not the way a press release hopes.

Services

Services built around the full picture

Engagements run as a monthly retainer or a defined project. Both start with the same conversation.

Media relations

What's included

Targeted pitching to the reporters who actually cover the beat
Story development, from angle to evidence
Ongoing reporter relationships, not one-off blasts

Crisis & issues

What's included

Holding statements, drafted fast and defensible
Response sequencing across stakeholders
Honest counsel on what will and won't hold up

Message development & media training

What's included

Core messaging, tested against skeptical questions
Talking points built for the hardest audience
On-camera and on-record mock interviews
Rehearsal for the questions nobody wants asked

Executive positioning & narrative

What's included

Byline and op-ed placement strategy
Speaking, panel, and commentary opportunities
Announcements and long-form work held to a reporting standard
Standing as a go-to source on your beat

Reputation is rarely black and white. We'll bring details into focus.

About

Shaun Chaiyabhat

For more than 20 years, Shaun has crafted credible, powerful, and memorable messages.

Before founding Lower 3rd, his journalism portfolio spanned high-profile political, advocacy, and community impact stories nationwide. As a television Anchor and Reporter in major markets across the country, including Boston and Orlando, Shaun’s work has appeared on outlets such as CNN, ABC, CBS, NBC, and The New York Times.

Now, he guides executives and organizations in building narratives that hold up under scrutiny, showing them what a newsroom sees, and how one quote or headline can define a reputation.

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